Pricing Your Home to Sell — Not to Sit
By Kimberly Benefield · March 3, 2025 · 5 min read
In every market — hot, cold, or somewhere in between — the listings that sell quickly and at the highest price share one thing in common: they were priced correctly on day one.
Overpricing seems harmless. 'We can always come down,' sellers tell me. But buyers are watching the days-on-market counter, and so are their agents. A stale listing signals 'something''s wrong with this house,' even when nothing is.
The right price is built from comparable sales in the last 90 days, current active competition, and an honest read on your home's condition versus those comps. It is not built from what you paid, what you owe, or what your neighbor 'heard' theirs is worth.
Price it right, market it well, and the offers come. Every time.